Big Boy is a fictional snack brand I created. Big Boy is known for their instant ramen and their lovable mascot.
The packaging is a carton, so the ramen can be made, eaten, and taken on the go all in the same container. The size is not big enough for a full meal, but the perfect size for an on-the-go snack. Utilizing solid colors and a simple, bold design, Big Boy Ramen stands out on shelves.
Big Boy’s packaging demonstrates that sometimes less is more. With a charming character, bright colors, and simple type, the cartons communicate enough about the brand but lets the user discover other flavors and products.
This project is among my favorites because who doesn’t love a chubby rabbit telling you to eat more instant ramen.
