While at Emblem Creative Co., I had the opportunity to work on Lucky Brand’s fall ad campaign for 2021. The ads were a series of static and animated spots for Instagram, Facebook, Reddit, and various marketing agencies.
All of the photography was done for the fall season by Lucky’s creative director.
The visual direction for the campaign was to highlight the beautiful photography and breathe new life into Lucky’s branding.
Yellow type, paired with handwritten text, and a buffalo icon emblem brought a fresh twist to the Americana vibe. Highlighting Lucky Brand’s “lifestyle” allowed the brand to shine without directly highlighting the clothing.
Instagram/ Facebook 1x1 Static Spots
Instagram/ Facebook 9x16 Static Spots
